Strategy and execution that generate value for entrepreneurs.
Over 20 years I focused on learning how storytelling and strong product focus transform good companies into modern organizations. They are multi-product, customer driven companies. CEOs work less IN and more ON the business. Clients love their clear value proposition and become loyal supporters. Investors reward them with higher valuations.
No matter size, industry, or geography, the key levers to become modern organizations:
- standardize >> create teachable, valuable and replicable processes;
- build products >> apply the jobs to be done framework in all product decisions;
- storytelling geeks >> constantly update messaging and positioning, prepare thorough and data-based financial reporting, pay for good copy;
- cash flow focus >> cash flow is the real goal.
On the other end, in most companies, managers and CEOs are drowning in a huge amount of information and decisions to make. What technology, what market, what product. They are involved with clients, with employees, with taxes. This forces them to constantly work IN the business, not ON the business. This is good when building the company. It becomes a drag when they want to scale it. Especially if they need investors or plan to sell their company.
Investors prioritize risk mitigation. They prefer companies with stable systems and predictable output. Investors think in terms of red flags. Every red flag is a bow to valuation. Too many of them and the transaction is off entirely.
I work internationally with shareholders building modern organizations as CEO, product lead or project manager.
Hands on Executive - CEO or CCO (Cotolicious and Chamilia, CCO at Arkadia). Tech savvy (built 3 apps in VueJs/Nuxt). Financially educated (MBA at Columbia, Merrill Lynch, Hines, EQValue, Fineurop Soditic). Aspiring creative (Simmetrico, PageCraft, Artshell). Native Italian, fluent in French and Spanish.